American Airlines’ Social Media Content Strategy

With marketing platforms diversifying nowadays, the content creating and distributing are also becoming vital for marketers. It’s not the technologies but the relevant and valuable stories attract people’s attention, acquire customers and engage your target audience. “Content is fire, and social media is gasoline.” – Jay Baer As I calculated in the former post, American […]

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American Airlines’ Social Media Engagement—with Facebook as an Example

Social media has become a really popular communication tool not only for audience but also for organizations. Many companies are trying to utilize it to build the emotion bridge between themselves and their customers. As a customer-centered industry, social media is really attractive for tourism brands because traveling is a kind of activity focusing on […]

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Classic Digital Marketing Today

We know that in the past, display advertising was thought as an annoying thing which being largely irrelevant to customers. But with the technologies rapidly developed in digital world, the display advertisements are becoming more personalized and efficient.   Personalized Search Results’ Impact on Consumer There’s a communication theory called ‘Agenda Setting’ said that, media […]

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Debates on Digital Strategy——with Coca Cola Digital Campaigns as an Example

With the technologies developing so fast and the change of customers’ behaviors, companies have to pay more attention to their digital marketing. Digital strategy is based on traditional marketing strategy, but added more update technologies and new trends of customer engaging rules. However, it doesn’t mean that digital strategy is the first choice in every […]

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A peek under the hood:How website design interacts with user experience — with Groupon as an example

We are now in the world could not operate efficiently without web. It doesn’t mean that online experience is everything, but it really plays a vital role. As online platform is becoming a social and public sphere where users can select the information by themselves actively, customer-driven content and user experience design become an important […]

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