If asked using only one keyword to conclude today’s marketing trend, I would recommend “customer-driven” marketing. It is us who take charge of market and become more powerful in leading the trend. Companies are eager to build the connection with their customer for a loyal program, so they are seeking the way to dig more […]Read more "Less is More–Thoughts about Impacts of Big Data on Marketing"
With marketing platforms diversifying nowadays, the content creating and distributing are also becoming vital for marketers. It’s not the technologies but the relevant and valuable stories attract people’s attention, acquire customers and engage your target audience. “Content is fire, and social media is gasoline.” – Jay Baer As I calculated in the former post, American […]Read more "American Airlines’ Social Media Content Strategy"
Social media has become a really popular communication tool not only for audience but also for organizations. Many companies are trying to utilize it to build the emotion bridge between themselves and their customers. As a customer-centered industry, social media is really attractive for tourism brands because traveling is a kind of activity focusing on […]Read more "American Airlines’ Social Media Engagement—with Facebook as an Example"
Under highly expectation of consumers, apple has launched their new apple watch’s on 9th March 11, 2015. As a both high-end and fashionable product, Apple Watch raises a debate whether it will become a boost or be valueless for Apple. But most likely, people will buy it in the future. How apple watch’s feature satisfy […]Read more "Apple watch released: the next ‘LV’ in technology world？"
We know that in the past, display advertising was thought as an annoying thing which being largely irrelevant to customers. But with the technologies rapidly developed in digital world, the display advertisements are becoming more personalized and efficient. Personalized Search Results’ Impact on Consumer There’s a communication theory called ‘Agenda Setting’ said that, media […]Read more "Classic Digital Marketing Today"
With the technologies developing so fast and the change of customers’ behaviors, companies have to pay more attention to their digital marketing. Digital strategy is based on traditional marketing strategy, but added more update technologies and new trends of customer engaging rules. However, it doesn’t mean that digital strategy is the first choice in every […]Read more "Debates on Digital Strategy——with Coca Cola Digital Campaigns as an Example"
We are now in the world could not operate efficiently without web. It doesn’t mean that online experience is everything, but it really plays a vital role. As online platform is becoming a social and public sphere where users can select the information by themselves actively, customer-driven content and user experience design become an important […]Read more "A peek under the hood：How website design interacts with user experience — with Groupon as an example"